About Us
Our story
Concerned about their family and friends health as well as their own, the soon-to-be founders of GOOD GOOD wanted to find healthier eating options.
As they searched the shelves, they were unable to find healthier options that matched the taste of their sugary counterparts. They set out to raise the bar for great-tasting, no-added-sugar foods, by producing high-quality and naturally derived sweeteners, substitutable with sugar.
Our inspiration
At first, GOOD GOOD produced only natural sweeteners — stevia drops and tabletop erythritol and stevia blend.
Taking inspiration from their heritage, they started making jams in their own kitchen using stevia and erythritol instead of sugar.
After a while, they perfected the recipe and created what we now know as our beloved GOOD GOOD jam.
100% Natural
Low Glycemic
Low Calorie
Low Glycemic
Our growth
Now that the concept of GOOD GOOD was taking on a new form – moving away from focusing on stevia drops and into more innovative territory, they promised never to lose sight of what GOOD GOOD stands for – to make the best-tasting, no-added-sugar products.
With endless tries and tests, out of the box thinking, and the growing pains of a new, fast-growing company, our products have grown exponentially and are now sold in 10,000+ stores all around the world.
Pictured: GOOD GOOD co-founders Agnar, Gardar, and Johann
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