100% Natural
LOW GLYCEMIC
Low Calorie
100% Natural
LOW GLYCEMIC
Low Calorie
No Added Sugar? Sweet!
Born in Reykjav ik, Iceland as a natural sweetener company in 2015, we set sail for foreign markets with our jam line in 2017. Today, GOOD GOOD is rapidly growing, present in 36 countries and in store at over 10,000+ locations. Our focus since the beginning has been to steer modern food culture - free from added sugar. Every GOOD GOOD product exists to inspire on that promise. As a premium food brand, we innovate products with high quality natural ingredients, to deliver the best no-added-sugar food experience.
About UsJams
GOOD GOOD Jams serve today's health conscious consumer with unparalleled taste and quality. A premium natural alternative to sugar, and juice concentrate made jams. Discover the magic of whole fruit and natural ingredients with GOOD GOOD today.
LEARN MOREChocolate Spreads
The #1 healthy Nutella alternative, crafted with 85% less sugar, retains the great chocolatey hazelnut taste. Chocolate enthusiasts can delight without compromising on their health goals. Discover no added sugar chocolate redefined with GOOD GOOD today.
Learn MorePeanut Butters
Indulge in our gourmet, all-natural peanut butter—crafted with fewer carbs and no added sugar. Perfect for true peanut butter lovers striving to achieve their health goals. Experience peanut butter bliss with GOOD GOOD premium nut butters.
Learn MoreKeto Bars
Elevate your on-the-go snacking with healthier chocolate bars. Krunchy Bars provide sustained energy without derailing your health goals. Packed with fiber and a good source of protein, these bars set a new standard for convenient and satisfying snacking.
Learn MoreSyrups
Indulge in velvety smooth syrup for excellent taste and guilt-free enjoyment—an ideal choice for specific dietary restrictions. With a rich fiber content and no added sugar, it's a delicious and mindful option
Learn MoreSugar Alternatives
Indulge in the goodness of our plant-based stevia sweetener—Sweet Like Sugar. Crafted for satisfaction, it's a lifestyle-friendly choice that's gluten-free, sugar-free, kosher, and vegan. With zero sugar, it's perfect for anyone looking to enjoy sweetness without compromise. Embrace guilt-free sweetness with GOOD GOOD today.
Learn MoreNatural Sweeteners
Discover pure sweetness with our natural liquid sweetener from the stevia plant— an ideal addition to beverages and dishes. Perfect for those prioritizing low glycemic options. Elevate your sweetness naturally with GOOD GOOD today.
Learn MoreHealthy can be easy
Our mission at GOOD GOOD is to sweeten up your life - without any added sugar!
About Us